Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their…
When deciding whether to incorporate Adsense into your website there are several factors to consider. Many feel that it diminishes their brand, whilst others see it as a useful tool for visitors which creates revenues and makes their content profitable. The choice can largely come down to the commercial goals and the purpose of your…
If you look at the Internet a few years back, you’ll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper. You’d enter a site, and in some location you’d get to see a banner (often…
Identifying and tracking examples of click fraud is the first step to eradicating the problem. Click fraud is an enormous drain on the resources of advertisers operating on a national and international scale, estimated to occupy around 30% of all pay per click advertising spend. With so much at stake, its no wonder the search…
If you’ve been running AdSense ads on your site for quite a while and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click…
In people’s search for higher incomes from Google AdSense a lot of AdSense publishers are looking to find those keywords that really bring the best income possible. The higher an advertiser pays for a keyword, they more the advertiser receives when they click on a link. But how can you find such words for your…
If you’re just boarding on the AdSense train, and looking to find a quick way to make the profits you’ve seen all being pulled of all over the Internet, you might be interested in a couple of tools. These software tools are designed to aid AdSense publishers in getting a better understanding on how traffic…
There are many ideas springing up concerning what AdSense will look like in the future and how the system will change as opposed to what it is now. Firstly, it’s clear that targeting algorithms will become even better and more powerful then they are now. This has clearly been seen with the Google search engine…
As adsense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception advertisers have chosen to advertise in search because they felt that visitors would be less targeted. This is a genuine concern and one that makes perfect sense. If you are visiting a website, and…
Adsense for search provides publishers with the opportunity to provide a search tool through their website. The search tool provides results which contain adwords adverts, and therefore publishers can generate revenues. The effectiveness of this tool for publishers comes in its functionality for website visitors. Those who have browsed resources on a website may return…
Google Adsense provides advertisers and publishers with the opportunity to place adverts in both text and graphic format. As advertisers decide to put adsense into their website over banner advertising, the question still remains. Which is the best for advertisers and which is the best for publishers? On one hand advertisers may feel that image…
As you use Google’s AdSense for more and more time you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential. But an important part to making a mistake is telling people about it and teaching them how…
If you’ve been using Google’s AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income. But who do you do this? Well, the major way you’ll get visitors to see your website (other then…
After using AdSense for a while you must have begun to ask yourself if there’s anything you could do to improve your AdSense based earnings. But before you go on experimenting with this and that setup you have to realize a couple of things about positioning. The first thing you should know is that there…
If you’re looking at Google’s AdSense program you’re surely asking yourself how much you could make from such a program, and you probably think you can’t make as much as you can from traditional advertising schemes. Google, of course, keeps a great deal of secrecy regarding how much AdWords advertisers pay per each click…
Ever since Google came up with the master idea that is AdSense, the web has transformed in a variety of ways no one would have ever suspected. Some of these are good changes others aren’t. This is a small exploration of how a brilliant marketing scheme has taken the web by storm. It deals with…
When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. Google content advertising applies to those websites who choose…
A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their site as quickly as possible. Integrating AdSense in your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads….
If you’re using AdWords or AdSense you must have heard about an emerging practice in the underworld of computing called “click fraud”. But what exactly is click fraud and how is it accomplished? Well AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone who holds an AdSense banner…
You have that site on-line for quite a while, its generating a good number of hits every day and you’re thinking whether or not to use AdSense advertising on it to make it generate some form of income. Well this is a description of the pros and cons of this approach to Internet advertising. AdSense…
